Dynatrace — “Harder to See”

Dynatrace wanted to flip the script on this one, straying from the comedic tone of past spots and opting for a more serious angle. We collaborated with Dynatrace’s team to develop a creative but executable metaphor that showcased the struggles teams face while navigating business issues in a world of apps.

Deliverables

(1) 30 Second Spot
(1) 15 Second Cutdown
(1) 6 Second Cutdowns

Behind the Scenes

  • Director: Jeff Ledellaytner
    EP: Kyle Couture
    Producer: Eveline Levin
    DP: Tom Fitzgerald
    Edit: Kyle Couture